![]() "He made his fortune on boilers," she says. While Zhang again insists that the story isn't interesting enough to talk about, Broad's senior vice president, a smiley woman named Juliet Jiang who sports a bowl haircut just too long to stay out of her eyes, is happy to fill in the gaps. The company started out as a maker of nonpressurized boilers. He started out as an art student in the 1980s, but in 1988, with the help of two partners, including his brother (an engineer by training), Zhang left the art world to found Broad. ("This whole article shouldn't be more than two pages," he says.) But he goes on to attribute his success to his creativity and to his outsider perspective on technology. The floors and ceilings of the skyscraper are built in sections, each measuring 15.6 by 3.9 meters, with a depth of 45 centimeters.Īsked about his life story, Zhang avers that it's too boring to discuss. When he's finally ready to start the interview, he abruptly stops spinning and, without looking at me, barks out, "Begin!"īroad plans every step for construction speed, from how it designs floor modules to how workers load the trucks. When I arrive, he's issuing a steady barrage of instructions while spinning himself around in his office chair. He's almost always surrounded by Broad employees, all wearing identical white button-front shirts (the uniform for the corporate office) and all offering papers for him to review or sign. ![]() In person, Zhang himself seems to move at an impossible time-lapse clip. At the end of the video, the camera spirals around the building overhead as the Broad logo appears on the screen: a lowercase b that wraps around itself in an imitation of the symbol. ![]() In just 360 hours, a 328-foot-tall tower called the T30 rises from an empty site to overlook Hunan's Xiang River. Perhaps you're already familiar with Zhang's handiwork: On New Year's Day 2012, Broad released a time-lapse video of its 30-story achievement that quickly went viral: construction workers buzzing around like gnats while a clock in the corner of the screen marks the time. In late 2011, Broad built a 30-story building in 15 days now it intends to use similar methods to erect the world's tallest building in just seven months. ![]()
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